In which I test my theory to reverse-engineer marketing materials in a way to increase the probability of a higher-star review on Yelp, thereby increasing social proof and attraction to the restaurant.
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Making Waves: Using Water as a Solvent in Organic Chemistry
Materials used in organic chemistry can have environmental, safety and economic concerns. But what if we could use water as a solvent?
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Trade Secrets for Free: The Strategy Behind Envera’s Content Marketing
Transparency has proven to be a boon for my business. While my competitors fiercely guard their trade secrets, I’m giving them away for free.
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